Fractional CMO for Govtech Companies
How this service can help you
Half Day GTM Positioning Session: Get your product's story straight in just half a day. We'll work together to nail down who you're selling to, why they should care, and how you stand out. No jargon, no fluff - just a clear roadmap for telling your product's story to the right people. Walk away with a sharp, focused plan that your whole team can actually use.
Ongoing Fractional CMO: As the marketing leader, I'll provide daily guidance to translate the CEO and Board's vision into campaigns and targets, identify crucial talent needs, support HR with recruitment and management, deliver weekly KPI updates, and persistently pursue marketing and sales objectives despite any obstacles.
Qualifications
As a marketing leader, I've worked across a a host of CivTech companies and repositioned three of them to better connect with prospects. I understand what local government leaders are looking for and how to connect with them.
About the Consultant
Steve Machesney
Principal
GroGov
I help CivicTech founders to focus their pitches on problems solved vs. features developed. Having worked with the likes of SeeClickFix, CivicPlus, Comcate and FlashVote, I know that when investors and customers quickly grasp your solution's value, opportunities follow. Let me help you make your impact crystal clear.